In this modern era, brands love to invest in affiliate marketing because it helps to acquire new customers, boosts the sales of underperforming products, etc. and demands little effort in exchange. The reason being is influencers bring business by using their own marketing strategies.
Automizely Loyalty lets you run affiliate marketing campaigns with the utmost ease so that your Shopify store stays two steps ahead of its competitors.
Please ensure that you're on the right plan to be able to get referral and affiliate links as per your business needs. Click here to check your plan details 😄
➡️ Steps to set up an affiliate marketing campaign
Go to the ‘Affiliates’ section of your Automizely Loyalty account > Click on 'Create campaign' and complete three easy steps to set up a campaign successfully.
👨💻 Step 1: Create a campaign
Campaign Name: Give your campaign a name for better management
Campaign Type: Choose the campaign type from the given options: ‘Commission on sale’ and ‘Product gifting’
Commission on sales: It means you will pay commission to influencers on each product sale generated through their affiliate link
Product Gifting: It means you will give influencers one free product gift/campaign
Promoted Product: Specify whether you want affiliates to promote all your offerings or some specific collections/products
Campaign Period: Decide when you want to make your campaign active by mentioning the ‘Start date,’ ‘Start time,’ and ‘Start time zone’. In case you want to run your campaign for a particular period, define the end date and time as well
Once done, click on the ‘Save and next’ button
💰 Step 2: Create an offer
Scenario 1: When campaign type is commission on product sales
Campaign Offer: Give your offer a name as shown in the image
Influencer Commission: Decide whether you want to reward your affiliates on a percentage or flat rate basis
Referred Customer Discount: Define how much discount you’re willing to offer to new customers when they click on the affiliate link. In case you want to offer a discount based on the cart value, click on the given checkbox and mention the amount
Scenario 2: When campaign type is product gifting
Campaign Offer: The same as explained above
Influencer gifting: If you want influencers to choose their gift from their advertised products, click on the radio button given for ‘Promoted products’. In case you want them to select their gift from the list of particular products, click on the radio button given for ‘Specific products’
Referred Customer Discount: The same as explained above
Once done, click on the ‘Save and next’ button
👨💻 Step 3: Add influencer details
If you have affiliates already saved in your influencer list, you can add one by simply searching by his/her name, email, or tag. In the case of adding a new affiliate, click on ‘Add influencers’
Note: You can add multiple influencers for the same campaign if you want to
Verify your created offer and then hit the ‘Create invite email’ button to send an invitation email to your added influencer(s). If you want to send the email notification later, click on the ‘Skip for now’ button
To learn how to create an invitation email with Automizely Loyalty, click here.
👀 Can I add multiple offers and influencers?
Just navigate the ‘Affiliates’ section and select your campaign
Go to ‘Offers’ to add a new offer and then ‘Influencers’ to add a new influencer
Once done, the changes will reflect immediately. For example:
👀 How can I monitor the performance of my affiliate campaigns?
Once your affiliate campaigns are active, go to the one for which you want to monitor the performance. You will see all the crucial details related to ‘Offers,’ ‘Influencers,’ and ‘Sales’ that will allow you to make the required changes if required.
🤔 What does each influencer status mean?
There are 6 types of influencer statuses to give you clarity regarding affiliates. Of course, you can change the status as per your preference for better influencer management. Here's what each influencer status means:
Invited: This status will be for those influencers who have received invitation over an email
Interested: It is for those who have shown interest in your campaign invitation
Not interested: It is for those who are not interested in your campaign invitation
Rejected: This status will be for those influencers that are interested in joining your campaign, but you have rejected due to some reason
Approved: Influencers who have shown interest after receiving an invitation email and also got approved from your side. The affiliate link will be generated automatically once you give your approval
Suspended: It will be shown when you suspend the collaboration with your approved influencers.
Note: If you suspend any influencer, we will stop tracking sales generated through his/her affiliate link immediately
✍️ Important info to keep in mind
The same name cannot be used while adding an influencer, therefore it is advisable to mention surname or email address to get a seamless experience
You won’t be able to change the details of your created offers and added influencers, once the campaign gets started
Commission will be confirmed when the order status is changed to ‘Confirmed’. Note that it generally takes 7 days
In case you have selected a particular product or collection while creating a campaign, shoppers will only land on their dedicated page after clicking the affiliate link. However, they will be redirected to the home page of your store in case you’re running a campaign for all products
If a customer clicks on the affiliate link and places an order within 3 days, we will track or vice versa
In case you have any questions, discuss them with our chat support team now
Updated on: 21 / 04 / 2022